Sharp ideas for UK SMEs, minus the jargon.
A rival's campaign can teach you plenty—if you take it apart properly. Here's a worksheet-style method for separating the strategy from the surface, then rebuilding it for your own SME.
There's a particular kind of UK SME optimism that puts up a 'new website coming soon' page and quietly shuts the door on paying customers. This is the case for trading while you renovate—and for measuring whether anyone actually notices the new paintwork.
Success stories are polished. Returns are more useful. Three UK founders share the marketing ideas they bought, tried and sent back, plus the warning signs they missed and what they would do differently.
Your best line is not immortal. It is a piece of stock: useful, valuable and quietly ageing. Here is how to spot when a campaign has gone past its best and rotate it without binning the bits that still work.
Most complaints get filed, apologised for, and never read again. Build a 45-minute weekly review instead, and your unhappiest customers start doing your product development for nothing.
Jargon isn't just mildly annoying — it's a quiet tax on every sale you're trying to make. Here's a working translation desk for the phrases that clog up UK small business websites, plus a half-hour exercise to clear your own shelves.
Most SME owners don't need another consultant; they need a sharper question. This is a ten-minute, ten-quid routine for poking holes in a pricing change, a hire or a campaign before you sign the invoice.
Your local corner shop doesn't have a growth team, a funnel or a brand bible. It has a sign, a queue and a memory for names. Here's what that can teach your SME.